Reach out at the
right moment

Buying signals are events that suggest a company or person may be open to a conversation: a new job or promotion, a funding round, hiring for a role your product supports, or engaging with relevant content. Reaching out soon after a signal gives your message a timely reason instead of a cold one.

Job changes and promotions, companies that are actively hiring, fundraising and company news, people who recently posted on social media, and leads who reacted to relevant posts or attended events. Companies visiting your website can be added through the Leadinfo integration.

When a former customer or champion moves to a new company, they already know your product. Enginy detects the change so you can congratulate them and see whether their new company is a good fit, with a conversation that starts from a relationship rather than from zero.

Intent data usually describes research behaviour, such as the topics a company is reading about or visits to your website. Buying signals are concrete business events such as hiring, funding or job changes. Enginy focuses on signals you can verify and act on, and turns them into lists ready for outreach.

Use the signal as the reason for reaching out. Enginy’s AI can research the event (the funding round, the new role, the job posting) and write it into the first line of your message, so each email or social message starts with something true and timely about that prospect.

The companies. Enginy’s Leadinfo integration identifies which companies visit your site, not the individual person browsing. Use it to prioritise accounts, then find the right decision-makers at those companies with Enginy’s search.

Intent data tools help sales teams spot which accounts are showing interest or going through changes that make a purchase more likely, so they can prioritise outreach. Enginy focuses on concrete signals, such as hiring, funding and job changes, and turns them into lists ready for outreach.

Start with accounts that fit your ideal customer profile, then rank them by how recent and relevant their signals are: a new decision-maker, a funding round or hiring for a role your product supports. In Enginy you can combine signals with filters to focus your team on the best-timed accounts.